This past weekend, 700,000 iPhones were sold at a price of around $600 each. 

I have a tendency to buy some expensive gadgets.  It's not so I can be "the guy with the cool toy".  It's because I actually have a use for gadgets.  But before I buy anything expensive, I look around at my options.  I can usually get it cheaper online.  There are often mail-in rebates and things like that.  If there's a similar product for a lower price, I'll compare the two and see if I'm actually willing to spend more money for a few extra features. 

I wasn't one of the 700,000 people who bought the iPhone.  Not only am I not all that impressed by it, I'm not willing to spend $600 for it.  Also, I know that if I wait a few months or a year, the price will drop.  Plus, there's the fact that it's a cell phone, which means it's accompanied by a cell phone plan.  You don't just sign up for a cell phone plan on a whim.  You need to think about network availability, speed, reliability, cost, etc.  That's what surprises me most about this gadget.  Hundreds of thousands of people likely canceled their old cell phone contracts or took on a whole new one just so they could use this new device.  Granted, some of those 700,000 were writers and editors who bought the device with company money for the purpose of testing it out and writing a review.  And another chunk of those people worked for companies that bought it for them simply because $600 isn't much money for a huge corporation.  But the rest of the people spent their own hard-earned $600 for a fancy gadget with a nice user interface.  I'm surprised as much by the high price tag as with the number of people willing to pay it.  I guess I just don't have that much of a disposable income.  Or, like my analysis of expensive habits, I guess I just need to realize that different people spend huge amounts of money on different things. 

This is similar to value and worth.