| Ezekiel 4:9 cereal | Thursday, Oct 4, 2007 3:58 pm |
I have just one thing to say: Ezekiel 4:9 cereal is disgusting. It tastes like a mixture of sand and sawdust, neither of which are good ingredients for food.
Ok, I'll continue.
Two things appealed to me when I saw this cereal on the shelf:
- It's organic, so it appeals to Wendy's championing of all things organic.
- It has a Bible verse in the title, so it appeals to my championing of all things with Bible verses in their title (this is the only one I know of).
It turns out the Bible verse isn't about God or Christianity or anything similar. The verse says, "Take wheat and barley, beans and lentils, millet and spelt; put them in a storage jar and use them to make bread for yourself." It's not exactly earth-shattering or life-changing, which really should've given me a clue as to how the cereal would taste. And what the heck are millet and spelt? I'll assume that's where the sawdust taste comes from. The sand taste is more of a texture, as the cereal is dry and gritty.
What annoys me about this situation is the following:
- I payed like $8 for this minuscule box of cereal, and I knew after one tiny little bite that I didn't like it.
- Why do food companies make food that tastes horrible? I can't understand how some dude (or dudette) in a kitchen thought of this wild concoction of grains and came to the conclusion, "Ya know what? It's finished. It's finally an edible food that people will surely like." It's wretched. It's inedible. It's tasteless and gritty. How in the world did it get past any amount of taste testing or quality control?
To be fair, this isn't an isolated incident. I had pretty much the exact same experience with Grape Nuts Trail Mix Crunch. I overpaid for a small box, knew after one bite that I didn't like it (it had the same sand-and-sawdust taste), and haven't touched it since.
I'll admit, this is at least partially my fault. I make all my food decisions based on sight, and both cereals look quite appetizing on the box. With that in mind, I shouldn't be disappointed when things don't taste as good as they look. But at the same time, I feel like I've been lied to. Sure the actual product looks quite similar to the advertised product, but something's missing. It's called taste. Please, cereal makers, create food that has an actual taste.