I'm a slave to the picture menu.  Whenever I go out to eat, I always begrudgingly order from the picture menu.  Even if I have something specific in mind, I'll always go for something I see in the menu.  I could be thinking about steak all day, but as soon as I see a picture of pasta with seafood, I'm sold.  I always feel like I've been taken advantage of.  They trick me with their fancy pictures and their word-filled menus.  They know I won't read all those words, but that I'll go straight for those mouth-watering displays of goodness.  Some may ask, "Why don't you just not look at the pictures?"  But that's just impossible.  I can't look away.  Like a moth to a flame, I'm uncontrollably led to the pictures. 

On that note, I have a word of advice to restaurants:  Use picture menus.  Instead of just having a few pictures in your menu, have pictures of everything.  Look at fast food places:  They've been doing it for years.  You can sell anything with pictures.