I had a Kia Soul as a rental car a few weeks ago, and it had many positive qualities.  It had satellite radio and audio controls on the steering wheel.  It was surprisingly roomy for how small it looked.  And of course, the commercial with the hamsters dancing to that 90s hip hop song is excellent.  But there's just one problem with this car:  The seats are ridiculously uncomfortable.  They feel like wooden church pews.  There's absolutely no comfortable position.  So to the Kia people, I would say good job with the features, but fix the basics.