Stephen Colbert and his fans are sponsoring the US Speedskating team at the 2010 Vancouver Olympics because one of the original sponsors couldn't make the payments.  "On their enormous, billboard thighs, it will say, 'Colbert Nation,"' stated the esteemed journalist.  By mid-December of 2009, they had raised $250,000, which was just a little shy of the original sponsor's $300,000.  Not bad for a satirist. 

Also, here is a collection of pictures of Mr. Colbert in a traditional speedskating uniform, with the additional glasses, tie, and watch for personality.