There's a Proctor & Gamble laundry detergent called Dreft, and it's apparently good for baby clothes.  Not having a baby or ever having washed clothes for one, I had never heard of the stuff until I saw it in Pathmark a few hours ago.  The first thought that crossed my mind was, could they have possibly come up with a worse name for a product?  Perhaps barf, or phlegm, or Veolia.  I'm no marketing genius, but I think I could have come up with a product name along the same lines as All and Tide.