I have an unnatural and almost maniacal need to correct factually incorrect information.  Some of my family members witnessed this once again today as I replied to a forwarded email that contained misinformation.  It's not that I'm full of myself and so feel the need to always be right (though I am, in fact, full of myself; also, I'm always right).  And it's not that I'm a jerk who just needs to prove people wrong (though I am, in fact, a jerk; also, people are often wrong).  And it's also not that I like arguing or proving my point or getting everyone to adopt the same opinions as my own. 
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It's just that certain pieces of information are facts while other are not.  The sky is blue; the grass is green.  You can't argue with these pieces of information because they're facts.  They're not up for interpretation or for forming opinions about.  They are black and white facts.  So to allow misinformation to not only remain uncorrected but also continuing spreading, I feel like I'm doing a disservice.  I'm assisting in the spreading of misinformation. 

So this is why I often ashamedly respond to emails to tell people they're hoaxes.  Sorry, people, it's nothing personal.  Except that you're spreading lies.  Other than that, we're cool. #psychology