I keep hearing this commercial on the radio that's selling a product that will increase a user's reading speed 1000 times (i.e. the user will be able to read 1000 times faster).  It goes on to say, "You'll be able to read ten books in the time it takes the average person to read one book."  I can either conclude

1. This product is marketed towards people whose reading speeding is 1/100th that of the average person (thus 1/100th * 1000 = 10 books per 1 book)
2. There's an error of ten

I doubt it's marketed for people who read 1/100th the speed of a normal reader, because those people have likely long since given up on reading altogether.  If it takes a normal person two weeks to read a book, it would take a 1/100th person 200 weeks, or just under 4 years.  I highly doubt anyone with that level of reading ability will be likely to (a) buy a product like this and (b) be able to work a radio. 

If it's an error of ten, I'd like to talk to the person (or likely, team of people) who created this commercial and allowed it to air in the largest radio network in the country.  Check your math, idiots. #entertainment