Jan 15, 2008
I think those UPS Whiteboard commercials that are mostly played during football games are stupid. What annoys me most is that UPS hired some shaggy-haired artist to draw pictures that illustrate frighteningly simple points. For example, here's my impression of the guy on the commercials:
"You know how you sometimes have to mail packages?"For whatever reason, UPS treats it like rocket science, complete with complicated terminology and needless illustrations. I just don't get what the big deal is. You give your package to UPS and they mail it. That's it. Why are their commercials and sponsorships and websites devoted to this? #entertainment
*squiggle* *squiggle* *draw* *draw*
"Well instead of taking them to the UPS store, you can also deposit them in a UPS drop box."
*erase* *erase* *squiggle* *draw*
"Whether you use the UPS store or a UPS drop box, UPS will still mail your packages to the right place."
"That's the beauty of the UPS Multiple Acceptance SystemTM."
"Let's add some mud flaps on the truck and a stupid smile on the person putting a package in the drop box."
*squiggle* *squiggle*
Fire all agencies. Three of the super bowl ads are self produced by their companies - you don't need metro-sexual bozos self indulgently appearing in their own creative.