When somebody loses at something, people often say nice things to cheer them up.  That's called loser talk.  Here are my favorite examples: 

1. Everyone's a winner.
2. All that matters is that you had fun.
3. You did your best; that's all anyone could ask for.
4. Try again next time.
5. You can't win 'em all.
6. It's just a game.

As a kid, loser talk was essential.  I needed to be reassured and comforted when I lost, which happened quite often.  But now that I'm old and cynical, I like to point out loser talk when I hear it.  Whenever I play card or board games with groups of people, I usually lose.  About 90% of the time, somebody who also lost will make some sort of even-the-playing-field statement and conclude it with "Everyone's a winner!"  I instantly quip, "That's loser talk", effectively bringing everyone down to my level.  But eh, it's just a game. #psychology