News from the Federal Trade Commission came out a few days ago saying, "companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships."  This applies directly to PayPerPost, the "get paid to blog" people.  In light of that, PayPerPost is starting a new mandatory disclosure policy (as opposed to the highly recommended one) where "participating Consumer Content Creators are required to disclose their sponsored status."  TechCrunch says this is the right thing to do, which is the first nice thing they've said about PPP. 

This is a sponsored post.