Airline travel is like a game.  A pitiful, humiliating, hurtful game.  Not only are certain people shown preference over others, everyone must experience a number of uncomfortable annoyances:  Security checks, pilot lingo, and the baggage claim (unless you're smart enough to not check your bags). 

The baggage claim has to be the least efficient, most uncomfortable way of distributing anything to a group of people.  Bags magically come out of a hole in the wall or the floor and travel around a conveyor.  Logic states that people want to get their bags as soon as possible, so they predictably stand around the "magic hole".  Everybody has the exact same bag, and everybody thinks their bag will come out first.  People treat the bag pickup with such ridiculous urgency that it shows their unfounded fear that their bags might go back into the magic hole and never come out again.  All in all, it's a horrendous event, and it's just so fitting after a 5-hour plane ride sitting between a fat person and a baby. 

So to make things interesting, I have a few recommendations: 

1.  Make it a contest.  Whoever gets their bag first wins a prize. 
2.  Double or triple the speed of the baggage carousel.  Trying to grab your bag that's traveling at 30 mph would just be awesome. 
3.  Double or triple the number of magic holes.  The question of the day:  Which hole will it come out of?  That would definitely help make number (1) more interesting. 
4.  Turn the lights off.  Nothing says "challenge" like running around in a dark room full of angry people on movable floors. 
5.  Set up obstacles.  I would pay money to watch a grandma trying to get to her overweight bag on the conveyor belt while trying to jump over cones, duck under fences, and dodge projectiles.