I feel I should be exempt from advertising for products and services of which I'm already a customer.  I should be able to skip commercials for my cell service provider, my cable provider, etc.  Seeing more ads won't make me more of a customer. 

I also think I should be exempt if there's essentially no way for me to be a customer.  I recently saw a commercial for a fast food place that's not in my area.  I'm used to seeing commercials from the nearby metro area which don't exactly apply to me, but there's absolutely no way I'm driving 200 miles for some greasy chicken. #business