|I can't remember when it happened, but sometime in the last five years or so, I flipped the switch from always seeking out the cheapest alternative, to occasionally paying more for better things. Case in point: I switched from Sprint to Verizon as my cell phone provider. I initially went with Sprint because they had the lowest prices for the most features. That may still be true (with their unlimited data), but Sprint has notoriously poor coverage, and cheap and abundant features don't make up for poor cell service.
I also recently switched cable providers because I'd rather have a good product for more money than a bad product for less money. This idea has some sort of boundary which I'm still figuring out. I won't pay more money for better clothes or a better car or better wine, UNLESS of course the more expensive things offer me something I value more highly than thriftiness. I spend more for shoes because I'd rather be comfortable than not. I bought my car because it had the exact features I wanted (all-wheel drive and gas mileage), sort of regardless of price. But once you start factoring in more than one requirement, your options get more limited, and saving money becomes less of an option.
The bottom line is that spending more money for certain things now brings me more pleasure than spending less money on a worse version of things. #money