I think something needs to be done about the names given to college football bowl games.  I realize these games are really just long commercials interrupted briefly by bits and pieces of college football, and as such, they need sponsors to pay for naming rights.  So things like the "Tostitos Fiesta Bowl" or the "Allstate Sugar Bowl" aren't all that bad.  But the "Beef 'O' Brady's Bowl" or the "AdvoCare V100 Independence Bowl"?  Couldn't they pick a slightly more universal name than a regional restaurant or an obscure pyramid scheme drug store?