DVRs killed advertising because nobody will watch commercials when they can simply skip them altogether.  I see this as an entirely good thing because it means advertisers will need to change their tactics.  They'll do this by either (a) becoming over-the-top, in-your-face, obnoxiously annoying so that no one can possibly ignore them, or (b) by creating more entertaining commercials.  I've seen a little of (a), and those companies are immediately discounted.  But I've been seeing more and more of option (b) lately, which means I've actually been watching more commercials simply for entertainment.  That's the case with the unintentional faces commercial, and pretty much anything with Peyton Manning.  But as with most repeated things, each viewing is less and less enjoyable, until I resort to skipping the commercials again.  The solution to this would be to make many different variations of entertaining commercials.  For example, I might pay attention to one specific Peyton Manning commercial once, but make 10 different Peyton Manning commercials and I'd pay attention a lot more often.