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Bad at what you do
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Jun 26, 2009
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When I need to travel for work and it's within driving distance, I'll usually rent a car from Enterprise because there's a location a few miles from my house. The thing is, I haven't really been impressed with any of my experiences with them. I drive to their location, park my car almost in the woods in the back of their crappy parking lot, then stand in line to get a car. When it's my turn to talk to a person, I have to go through all these steps, present different forms of identification and payment, and sign papers saying I'm waiving insurance (which I'm never really sure is a good idea). Then I go to the car, find out it has no keychain to unlock the doors, and it doesn't have cruise control, which means I get to press the gas pedal for the next four hours.
What strikes me every time I go into this place is that they're bad at what they do. Enterprise rents cars, and put simply, a three-legged dog could do a better job. It seems like a pretty simple task: A customer makes a reservation online, shows up at the store, and drives away in a car. What happens after that second step to make it take so long, and why is it so complicated? I understand the need for security and getting paid, but I feel like if you do one thing, you should probably do it pretty well since you spend all your time and effort doing that one thing. #business
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