I bought a carton of Organic Valley Half & Half a few months ago, and I plan to buy more of it as opposed to any of its competitors for the following reason:  There's a message from the CEO of the company on the side of the carton, where he talks about how the company was founded and what they do differently.  He signs the message "George Siemon, CEIEIO" as in E-I-E-I-O, and as a rule of thumb, I'll buy products from anybody who makes me laugh. #products