Tostitos Scoops may be one of the most significant inventions of our time.  With the standard Tostito chip, you had a problem of function:  Using a flat object to move semi-liquid contents (salsa) from one container (bowl) to another (mouth).  It's like using a piece of paper to clean up dog poop.  Sure it works, but by the end of the day, you're covered in crap.  Scoops simply solve the problem of function by holding the semi-liquid contents in a shape more like a shovel, which is also great for cleaning up dog poop (not that salsa is on the same level as dog poop; just a comparison of consistency).  Such a simple improvement, yet so perfect. #food