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IZZE
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May 1, 2008
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I found this really great drink last week called IZZE. It was in a Chipotle, and is apparently available in other trendy eateries like Starbucks. It's a high-priced, sparkling juice drink made with 70% juice and containing all natural ingredients. It has no refined sugars, no caffeine, no preservatives, and no artificial colors or flavors. But what makes it cool is that it tries to be honest. The back of the bottle says that even though the drink contains real fruit juice, the FDA says you should get your daily fruit intake from actual solid fruits, so drink the juice in addition to eating real fruits. It's interesting to see a company use honesty on their product labels. It makes me want to buy more. #food
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