I usually like to be able to try something before I buy it.  If I'm getting a new cell phone or camera, I want to try it out, see how it works, see what I like and don't like about it.  Reading a review or getting some other second-hand opinion just doesn't cut it. 

Other products are sort of cut and dry, and if you've tried one, you've tried them all.  I don't need to try a basketball before I buy one.  Same goes for a coffee maker or a TV. 

Music is the type of product I like to listen to before I buy it.  And it's pretty easy to do.  I'm still a member of BMG, which has 30-second song samples for pretty much its entire music catalog.  Amazon is another place that has song samples, and for seemingly billions of artists and albums.  I made the mistake recently of buying a bunch of new music without sampling it first.  Now I'm wishing I didn't buy A Jam Band Tribute to Lynyrd Skynyrd.  It seemed like a good idea at the time.  It wasn't. #business