Smart advertising
|
Jun 1, 2007
|
I think it's really smart for SAAB to keep mentioning jets in their commercials. They started out as an aerospace company in Sweden that later added cars to their product lineup. Going from jets to cars seems like a step down in technology, so their cars must be that much better (or at least that's what the commercials are hinting at). Even if it's not true, it's still a great way to get people to notice your cars.
If the Defense Department doesn't already use Future Weapons as a recruiting tool, they should start right away. What better way to get young impressionable minds to serve in the military than by saying, "See all these cool toys? You can play with them for free in the Army/Navy/Marines/Air Force." #entertainment
|
|