When I enter a store, I have a tendency to go straight to the clearance rack.  I know I'm not alone in this.  I don't put much effort or resources into buying nice clothes or taking showers (kidding), so I try my best to buy inexpensive clothes.  Oh yeah, and I'm incredibly cheap. 

But there's another reason I like clearance racks:  It brings a sort of gratification to know I paid less than other people.  If I buy something for $50 and find out somebody got it for $40, I'm mortified.  I consider taking it back to the store just so I can save that extra $10.  But if I'm the one that got it for less, I feel like I'm successfully exploiting capitalism to meet my needs.  It's like I'm taking advantage of someone while at the same time celebrating America's financial system. 

However, there are some things on the clearance rack I won't even look at.  The most prevalent example is North Face.  Their clothes are painfully expensive to begin with.  But when they wind up on the clearance rack, they're still not within my price range.  Pay $250 for a jacket on clearance?  Unless it's equipped with a jet pack, count me out. #business