Dec 11, 2006
Quite possibly the most useful advance in the world of commerce in recent years is the cash card: Essentially, it's a refillable gift card for a store that usually sells frequently-purchased, small-ticket items. The Starbucks Card is a good example. And I just came across the Subway Cash Card. There are at least 5 reasons why these cards are an incredibly great idea:
- They're easier to carry than cash.
- They're faster than paying with a credit card (there's no receipt-signing involved).
- I can still earn credit card points when I purchase and refill the card.
- They're unlikely to cause major damage if stolen (stealer can't access bank records or charge anything). Plus, they usually don't carry balances over $20-30. And Subway's card has a few theft protection measures on their website.
- The stores are getting guaranteed repeat customers.