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AOL keywords Tue, Jan 31, 2006
I'm not a big fan of AOL.  I've written about this before.  One of the major reasons why I don't like AOL is because of their attempt to make their very own internet by using "keywords".  If you're like me and you've never used AOL, you hear the term "AOL keyword" and sit there with upturned palms and a furrowed brow.  The rest of the universe doesn't use keywords.  They use search engines and URLs.  Why did AOL have to make its own version of the internet to suit its Kool-Aid drinking drones? 

And what's even more annoying is that reputable companies feed into this stupid ploy because they know that there are like a billion AOL users out there.  So in commercials, I always hear, "Visit our website at [...] or AOL keyword [...]"  It turns out that you have to pay to register a keyword.  I wonder who gets that money?  My guess is it's AOL.  Great job, AOL.  Make the world more complicated and reap profits from doing it. #technology

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