I regularly walk past the room at work right next to mine, and I'm overwhelmed by what would normally be a good smell.  It's some sort of men's cologne.  But of course, like almost all men who wear cologne, the user uses too much.  It's too much of a good smell.  Too much of a good smell is a bad thing.  And it's not like the guy just walked by me and brought a waft of the odor with him.  It's not like there's a fan in the room that's circulating this pungent aroma.  Nope.  It's just all over the place.  And it gets all up in my business.  So hear this, users of cologne:  Stop wearing so much cologne that it makes the people around you sick.  You're no longer doing a good thing.  You're doing a bad thing.  Bad. #psychology