I love seeing those people (usually men) with big huge guts.  They stand around with this look on their face that says, "Yeah I have a huge gut.  I worked hard to get it and I work even harder to keep it.  Only the finest scrapple and spam for me.  None of those pansy light beers for me.  Only the darkest, the kind you can chew."  Hey it's better than if they tried to suck it in. #psychology