|There's a spinal surgery billboard on a major road near my house, and I have a few thoughts:
In conclusion, I'd prefer to get my spinal surgery from someone who spends their advertising dollars a little less frivolously. #health
- I don't live in or near a population center, and spinal surgery is pretty damn specific, so how many people who are in the market for spinal surgery are really seeing this?
- Who is the target audience here? It's not like people see this on their commute and think "ya know what, I could use some spinal surgery". Non-experts don't typically provide advice or recommendations on surgery, especially SPINAL surgery.
- Even if a person had a back problem and went to a doctor who recommended spinal surgery, we live in the United States healthcare system, which means there's a whole mess of complications regarding where you can get care and who can provide it. There's almost zero chance a prospective patient will be able to choose to go to this spinal surgery center.